VIETNAM SEAFOOD MARKET INSIGHT | JUNE 2026
Rising Freight Costs While Asian Demand Continues to Support Vietnam's Seafood Exports
Vietnam's seafood industry maintained positive momentum as it entered Q3 2026. Although exporters continue to face increasing logistics costs and global market uncertainties, demand from Asia remains strong, while buyers in Europe and North America are placing greater emphasis on supply stability, sustainability and product traceability.
According to VASEP, Vietnam's seafood exports continued to grow during the first half of 2026, driven mainly by shrimp and pangasius exports.
1. EXPORT PERFORMANCE
Vietnam's seafood exports continued their recovery during the first half of 2026, with Asia remaining the strongest growth market, especially China. Shrimp remained Vietnam's largest export category, while pangasius continued to benefit from stable demand across China, ASEAN and CPTPP markets.
2. RAW MATERIAL SUPPLY
Pangasius
Farm-gate prices remained relatively stable at around VND 32,000–35,000/kg. While overall raw material supply is sufficient, smaller fillet sizes continue to be relatively tight due to market demand and production planning.
Shrimp
Vannamei shrimp supply remains relatively stable, making it suitable for regular retail and foodservice programs. Premium-size Black Tiger shrimp continues to face tighter availability because of disease risks and cautious farming practices, keeping prices relatively firm.
Tilapia
Tilapia continues to gain international attention, particularly in the U.S. market, where demand for affordable whitefish alternatives has continued to increase. Stable farming conditions and competitive pricing are helping Vietnamese tilapia become an increasingly attractive option for international buyers.
3. LOGISTICS PRESSURE
Ocean freight rates remained volatile throughout June, particularly on routes to North America and Europe. Higher logistics costs, together with increasing expenses for cold storage, packaging and inland transportation, continue to place pressure on seafood exporters' operating costs.
4. MARINE FISHING UPDATE
The beginning of Q3 marks a more active season for several wild-caught species, including squid, mackerel and scad.
However, weather conditions during the rainy season and stricter IUU regulations continue to affect fishing activities and raw material availability. As a result, export supply of wild-caught seafood remains less predictable than aquaculture products.
5. GLOBAL MARKET TRENDS
Asia
Demand remains strong, with buyers focusing on competitive pricing, stable supply, and reliable delivery.
Europe
Buyers continue to prioritize sustainability, traceability, and value-added seafood products.
United States
Demand is recovering gradually but remains cautious due to pricing pressure and market uncertainty.
This trend is creating new opportunities for products such as pangasius and tilapia, particularly among buyers seeking reliable and cost-effective whitefish alternatives.
OUTLOOK FOR Q3 2026
Seafood prices are expected to remain generally firm, particularly for pangasius and premium Black Tiger shrimp. While supply conditions are improving, logistics costs and weather-related risks will likely continue to influence the market.
For international buyers, securing production schedules early and maintaining diversified sourcing strategies will help ensure supply stability throughout the second half of 2026.
By AT Seafood Team
Sources
- Vietnam Association of Seafood Exporters and Producers (VASEP)
- Vietnam Customs Statistics
- Ministry of Agriculture and Environment of Vietnam
- Drewry World Container Index
- Vietnam Maritime Administration
